Media and Entertainment, Hollywood, Production Studio
In the glamorous film and movie production world of Hollywood, there are two major challenges: access to investment grade productions and transparency of earnings as the productions are monetized. The term Hollywood accounting has been rather infamous for opaque methods used by the industry to budget and record profits for film projects. A new studio decided to usher in a new era of transparency and create a transformational business model by making the asset class accessible to retail investors. Proteum (IDL’s blockchain brand) was sought out by the CEO to help create the architecture and business strategy
Media and entertainment companies are at the cusp of rapid transformation. With new technologies such as blockchain, AR/VR, and other connected devices, these production houses are continuously adapting to changing audience preferences and how content is consumed. We partnered with the Hollywood studio to deploy blockchain technology and create a security token (equity) built on the Ethereum platform which allows fractionalized ownership in film, television, music and other IP-driven content where every day qualified investors can, for the very first time, participate in the Hollywood industry in a capacity previously available only to large, elite institutions. This allows for an equitable and transparent distribution of the production’s profits to all the profit participants. In the process we also helped create and tap into synergies between the China and Hollywood film industries.
Proteum was instrumental in creating the tokenization platform and the necessary infrastructure for investors to participate in this unique offering. In addition, we created a complete regulatory roadmap for compliance with jurisdictional laws in the US, Europe and parts of Asia. The robust strategy and tech platform allowed the studio to raise $100M+ in institutional investment in a “a game-changing moment for the entertainment industry”.